Title:
The Torch Principle
Author: Javier Ideami
Publisher: Sound of Touch
Pages: 404
Genre: Nonfiction/
Author: Javier Ideami
Publisher: Sound of Touch
Pages: 404
Genre: Nonfiction/
Are you facing personal or professional challenges that require original
and innovative solutions? Are you tired of the typical solutions that don't
produce lasting results? Would you like to find a better balance between your
creative and your analytical muscles in order to empower your career, health
and well-being?
The Torch principle (Creativity) is a
unique book + online platform (torchprinciple.com) that empowers your creative
muscles and helps you generate original solutions to your personal and
professional challenges. Award winning creative director Javier Ideami brings
you a book plus an online all in one platform to empower your career, health
and well-being through radically enhancing your creativity.
·
Learn multisensory
brainstorming techniques.
·
Generate unique
solutions to your personal and professional challenges.
·
Reach a better
balance between your analytical and your creative muscles.
·
Empower your career,
health and well-being through creative thinking.
·
Get access to an
online platform (torchprinciple.com) with videos, tools and graphics
that help you visualize and understand the content as well as exercise your
creative muscles.
The Torch Principle gives you the
background knowledge you need combined with specific exercises and techniques
that can help you find solutions and ideas for the personal and professional
challenges you face. It also helps you reach a better balance between your
analytical and your creative muscles. This, in turn, benefits your career,
health and well-being.
We all have challenges, personal and
professional. Typical solutions often don’t last and can’t adapt to the
complexity of the situation we face or are ineffective against the competition.
That’s why you need truly innovative and original solutions. You need to
diverge strongly before you converge onto those solutions. To diverge strongly
you need strong creative muscles. The Torch Principle gives you exercises to
train your creative muscles and the tools to produce ideas and solutions that
can overcome complexity and competition. Solutions that last.
For More Information
- The Torch Principle is available at Amazon.
- Discuss this book at PUYB Virtual Book Club at Goodreads.
If you live on planet Earth,
there are many challenges you face, both personal and professional. Some of
them are too complex to deal with by just using logic and analysis. In addition
to this, typical conventional solutions are not practical because competitors
are already implementing them or because the value they provide doesn’t last
long enough.
In order to succeed, you need
to raise your game and produce innovative, different and unique solutions to
your personal and professional challenges. You cannot run a marathon without
first training your body muscles regularly, similarly, you cannot become a master
at innovating original solutions without first learning to exercise your
creative muscles as well.
In this book I will show you
how to make the transition from a personal or professional challenge to an
innovative solution and how to exercise your creative muscles to become a
master at this process.
We will also explore how
creative thinking can benefit both your health and well-being.
Structure of the book
This first chapter is an
introduction. The second chapter, “The electric mind”, introduces the theater
of operations, our brain. The third chapter, “Two powerful friends”, covers the
two key strategies our mind uses to process information: analytical and
creative thinking. The fourth chapter, “Race for survival”, connects these two
strategies with our biology and our transition from children to adults. The
fifth chapter, “The torch principle”, guides you through the stages that occur
in most successful innovation processes. The sixth chapter, “Exercising your
creative muscles”, provides you with specific ways to train these muscles.
Finally, chapter seven explores how creative strategies can benefit your health
and well-being. The second part of the book includes 10 small chapters covering
extra and complementary information that expands on some of the topics covered
in the previous chapters. They delve deeper into storytelling, education,
marketing, business, etc.
Welcome to the journey
Welcome to a fascinating
journey. I acknowledge your courage and bravery in accepting this challenge,
for the mission we are about to embark on is not for the faint-hearted. It has
the potential to transform your career, health and well-being in dramatic ways.
Together, we will accomplish a
fundamental change in the core and base of how you think and function.
The objectives of this book
are clear. First, to make you a more balanced, complete and successful human
being. Second, to help you raise yourself above the complexity and/or
competition around you and find innovative solutions for the challenges you
face both professionally and personally. We will focus on giving you practical
exercises, strategies, tools and tips that you can apply during and after the
reading.
Nowadays, complexity and
competition are constant companions in our professional and personal lives. It
is not enough to create a product or service that works. It is also not enough
to use logic to manage professional and personal relationships. Their
complexity requires a deeper approach.
Today, we need innovative
solutions to our professional and personal challenges. To thrive and succeed in
a given environment, to continue to stay on top of any situation, we need to
first diverge in intelligent ways before we converge onto extraordinary
solutions.
Getting there requires some
effort. Nobody runs a marathon without training. We all understand the need to
exercise our body muscles to be healthy. Likewise, we also need to exercise our
creative mental muscles in order to be fit and ready to find innovative
solutions to our challenges. In this book there are specific exercises and
tools you can use to keep those creative muscles strong and supple.
Along the way I will have a
companion with me. I believe in dialogue and interaction rather than long
speeches. That’s why I will be interacting with my own mind (metaphorically
speaking) as I go through the book.
Introducing dialogues is also
a way to remind us that there is always a new perspective and angle on any
topic, a new twist waiting for us around the corner. Keep an open mind and
enjoy the journey. Every time our companion says something, it will be
surrounded by double quotes.
“That’s me!”
That’s correct, thank you
mind. Feel free to give us your perspective at any time please.
“Will do, this is fun!”
Thank you mind, I look forward
to a great interaction!
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