Up All Night combines memoir and self-help to follow Rhonda Shear’s incredible journey from modest New Orleans girl to bold, brassy, beautiful entrepreneur and owner of a $100 million Florida lingerie company.
Along the way, Rhonda has been a beauty queen, a groundbreaking candidate for office, a Playboy model, a working actress, a late-night TV star and sex symbol, a headlining standup comedian, an award-winning “bimbopreneur” and a philanthropist who uses her success to help women of all ages be their best and appreciate their true beauty.
Up All Night is also a love story. Rhonda reconnected with her first love, Van Fagan, after 25 years apart, and after a whirlwind romance in The Big Easy, they married in 2001. Now they share a fantasy life of luxury—but it hasn't come easily. In this book, Rhonda shares the lessons she’s learned along the way: never let anyone else define you or tell you what you can’t do, make your own luck, and do what you love.
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New Orleans is the greatest show on Earth. Just ask anyone who has awakened on Bourbon Street covered in beads and with no idea how the hell they got there. Like the taste of chicory coffee, the flavor and spirit of New Orleans—the city where I was born, came of age, and met the love of my life—will never leave me. Why would I want it to? It’s part of my soul.
My family was not your typical American clan. We were yats, a term derived from the saying, “Where ya at?”, part of the patois and culture that define New Orleans. Our childhood drives around the Big Easy, for example, would have given most parents a heart attack. We would cruise down Rue du Bourbon in my father’s big Oldsmobile and past the French Quarter strip clubs. The doors and windows would be wide open, displaying the girls’ wares for everyone to see. Daddy would laugh and shout, “Look at the dancing girls!”
My brothers, Mel and Fred, and my sister, Nona, and I, we absolutely loved it. Go cups (the enlightened practice of giving bar patrons disposable cups to take their drinks into the street), lagniappe (pronounced “LAN-yap,” an indigenous/Creole word meaning “a little something extra”), Mardi Gras—it was all part of our normal. The New England Puritanism that shaped so much of the rest of the country never made it down the Mississippi to the shores of Lake Pontchartrain. Instead, you have a city that’s equal parts bawdy and genteel, American and
Creole, Southern conservative and surprisingly moral. N’awlins is a unique blend of sweet and spicy. Take off her Mardi Gras mask and you’ll find endless contradictions.
It was a marvelous, festive, magical place to grow up. The city has its own unique accent: a little Bronx, a little Boston, a little bayou. It has its signature food, gumbo, which describes the infusion of French, Acadian, Creole, African, and Native American cultures as much as the blend of onions, bell peppers, celery (often called the “holy trinity”), seafood, spices, and a good dark roux. It has its own soul: all-night bars and barkers in the French Quarter, voodoo, above-ground graveyards with moss-covered mausoleums, and jazz.
You can keep your safe, sanitized suburbs and the quiet life. New Orleans taught me and my siblings how to live.
Jennie and Wilbur
I guess it’s not surprising that I came from such a place. What might be surprising is that despite being born into such a sensual environment, I grew up terrified of sex. I was a shy, protected girl, and my mother, Jennie Weaker Shear, was determined to keep me that way. A first-generation New Orleanian, my mom was a great beauty with a drop-dead figure who adored Betty Grable and owned a swimsuit similar to the one Grable wore in her famous “over the shoulder” pinup shot.
(Later in life, I found out that Mom had posed for a series of gorgeous semi-nude boudoir photos for my amateur photographer father. Coincidentally—or not—some of the most successful pieces in my Rhonda Shear Intimates line are a Pin-Up Panty and bra that look a lot like what my mom wore in her pinup photos.)
Mom was raised by my widowed grandmother, the forgotten baby in a crowded household. She escaped the pressure of four overbearing older brothers by losing herself at the movies. Iconic beauties like Betty Grable, Esther Williams, and Rhonda Flemming (who I was named after) were her companions and inspiration, as one day, they would become mine. Mom ended up marrying at nineteen, in part because she dearly loved my dad, but also because she wanted to escape her brothers’ constant oppression.
Mom was a lot tougher than her beauty suggested; years later, I was shocked to find out that twice she’d had to fend off rape attempts. From Grandma Fanny to Mom, the Weaker women excelled both in their looks and in the brains department.
From the time she was a young girl, beauty was everything to my mother. She would wear red lipstick like the pinup girls she admired, reapplying it even after her brothers would wipe it off. Beauty was her way of escaping the austerity of her family life. Later, when she was about fifteen, she entered a local beauty contest. She didn’t even walk across the stage, but her beauty caught the eye of the judges and she won, and a lifelong lover of beauty pageants was born. But it really drove her brothers off the deep end when she eloped with a Reform Jew named Wilbur Shear.
Their meeting was like something from classic television. They were on a double date: she with my dad’s cousin Carl, he with a girl no one remembers. But from the moment Wilbur saw my mother he was smitten. He was driving, and he made sure to drop her off at home last. He got her number, wooed her, sang to her, and six months later they were married.
My father was also a New Orleans native, part of a barely-visible subculture of New Orleans Jews. After he married my mother, Dad worked for the government, the weather bureau, and eventually for her family’s auto parts business. But when he was fifty, he missed one week
of work to have surgery, and his brother-in-law fired him. Imagine being a fifty-year-old man with four kids to feed, a middle-class lifestyle to maintain, and no job. My parents wanted all their kids to graduate from college, but that takes money.
However, I get my dogged persistence from my father. He borrowed $10,000 from a family friend and started his own truck supply company, Fleet Parts and Equipment. It thrived, and with the money from that business, Dad put all of us through college; my two brothers even ran the business alongside him for many years. Unfortunately, while my father saw some of my successes, he died of a heart attack in 1984 at the age of 69. His untimely death—and my absence when he passed—still haunts me. But while I adored my father, I was and am my mother’s daughter.
Beauty Was My Religion
I was born Rhonda Honey Shear on November 12, 1954, when my mother was thirty-seven—at the time, late in life to be giving birth. I may have been born into a Jewish family, but beauty was my religion, and my mother’s love of all things beautiful and feminine made her my high priestess. I was a love child, a mistake, but my mother and father couldn’t have been more delighted to have a baby to dress up and pamper. And was I ever pampered, protected, and babied!
From the beginning Mom dressed me like a doll with long, corkscrew curls and later sent me to dancing and modeling classes. I began lessons at the Ann Maucele School of Dance at the age of two. Ballet, tap, jazz, and acrobatics filled my days with twirls and my nights with dreams of footlights. With all this, from the time I got out of diapers, I was a Southern belle. Mel and
Fred tried to make me a tomboy, even teaching me to throw a mean spiral with a football, but I threw it in heels and a mini-dress.
(Years later, when I auditioned to be a cheerleader in a Budweiser TV commercial, what impressed the director—and probably got me the job—was that I could throw that tight spiral.)
But my mother was really grooming me to marry a prince. For real. She wanted me to marry royalty. In the late ‘90s we both went on the Maury Povich Show for a special Mother’s Day show, and she told Maury, “I want my daughter to marry Prince Charles.” Maury replied, “But he’s married.” To the audience’s delight, Mom snapped, “Eh, small detail.” The crowd roared.
Mom badly wanted me to be a wealthy socialite in New York or California, someone who would only have the finest things. She never wanted me to suffer or go through what she did as a teen. Parents usually want their kids to do better in life than they did, but I wasn’t comfortable with that sort of lifestyle. I’ve dated some incredibly wealthy men in my life, including several billionaires, but I always found that I had more in common with their security guards or domestic help than I did with them.
Shear Honesty: It might seem like hypocrisy to live in a waterfront mansion (which I do), drive a Bentley (which I do, sometimes) and talk about relating better to working-class folks. But it’s really not. There’s a big difference between enjoying fine, expensive things and feeling like you’re entitled to them. I love my lifestyle; it’s the payoff for years of endless work and sacrifice. But none of it matters more than being a good person, being around other good people, helping
Don’t lose sight of what’s important: health, family, friends, laughter.
Actress. Comedian. Award-winning entrepreneur. Builder of a $100 million apparel brand. Television star. Former Miss Louisiana. Candidate for elected office. Philanthropist. And now, author. There aren’t many hats that Rhonda Shear hasn’t tried on, and she’s worn them all with style, moxie, southern charm, and a persistent will to be the best.
A New Orleans native, Rhonda started her journey to the spotlight by dominating local, state, and national beauty pageants from the time she was sixteen—including three turns as Miss Louisiana. In 1976, in the wake of a Playboy modeling scandal that cost her a coveted crown, she became the youngest person ever to run for office in Louisiana, losing her fight for a New Orleans post by only 135 votes.
After that, Hollywood called, and she quickly moved from Bob Hope specials to guest appearances on hundreds of television shows, from Happy Days and Married With Children to appearing on classic Chuck Barris camp-fests like The Gong Show and the $1.98 Beauty Show. Rhonda’s big break came in 1991 when she became the sultry-smart hostess of late-night movie show USA: Up All Night, a gig that lasted until 1999 and made her nationally famous.
After Up All Night ended, Rhonda pursued her love of comedy and quickly became a headliner in Las Vegas and at top comedy clubs like The Laugh Factory and the Improv. At the same time, she reconnected with her childhood sweetheart, Van Fagan, who she hadn’t seen in twenty-five years. After a whirlwind, storybook courtship, they married in 2001.
Rhonda’s latest chapter began when she appeared on the Home Shopping Network to sell women’s intimates. Her appearance was a sensation, and she and Van quickly started a company, Shear Enterprises, LLC, to design, manufacture and sell Rhonda’s own line of women’s intimate wear. Today, that company has grown to more than $100 million in annual sales, and Rhonda has won numerous entrepreneurship awards—though she still refers to herself as a “bimbopreneur.”
Today, Rhonda and Van live in a magnificent house in St. Petersburg, Florida, where she engages in many philanthropic projects, supports numerous charities for women, and works on new books.